Updated: Jun 17
How to Promote Your New Business and Grow Online
You’ve had a lightbulb moment. Your entrepreneurial side has taken over, and your concept has become a business overnight. Maybe you’ve always wanted to be a business owner. You might have been planning your business launch for months, testing out ideas, and counting down to the day you go live.
Launching a business isn’t easy. You’ve already overcome the first hurdle. Now it’s time to start promoting your business and services. You have the tools at your fingertips to start making a name for your brand before you even have your first customer.
Promoting your business and growing online takes time, strategy, and a lot of creativity. We’re sharing three ways you can start promoting your new business from day one.
1. Build a Community on Social Media
Promotion starts on social media. It’s the easiest way to build your brand identity and start promoting your services. Get your profiles made, start creating content, and develop your brand image.
Your first 100 followers will always be the hardest milestone to reach. Share your profiles with your friends and family. Spend a day inviting everyone you know to like your Instagram and Facebook pages.
Most service-based businesses create content that either educates or entertains their audience. Decide what fits your brand identity and start engaging with your ideal clients and customers.
2. Reach Out to Local Press
One promotion tool that is also overlooked is your local press. Everyone loves a successful business story, especially within your own community. Reach out to your local magazine or newspaper about running an article. If you’re having a launch party, invite them along!
Working with your local newspaper, magazine, or community newsletter will help you reach out to your first customers. Most small-scale local media publications will let you submit articles and blog posts for their website.
Tell your story and share the services you’ll be offering. You’ll have content to start publishing on the press section of your website and share on social media. It’s a win-win for brand awareness.
3. Collaborate with Local Businesses and Influencers
Do you have a mentor in your local community? Is there another business that doesn’t offer the same services but has a similar target market? Reach out to them about collaborating.
It’s not uncommon to see makeup artists and hairdressers working together, along with aestheticians and lash specialists. While it’s easier to collaborate with someone you already know, don’t be afraid to reach out to other businesses. You can work together to create social media content or host an event.
Local influencers can also be a target for collaboration. It’s more difficult as a new business, especially if you’re on a strict budget. Micro-influencers should be your focus. They have between 1,000 and 100,000 followers but tend to have higher engagement and a closer relationship with their audience.
You’ll usually need to promote a complimentary or discounted service in exchange for a post. Don’t rule out influencers automatically until you do a little research into local influencers. I still stay in contact with the very first group of individuals I collaborated with. Remember success is about creating relationships.
It can feel like an uphill battle to promote your business in its early days. These three methods to promote your business will help you grow online and get your first customers.
I’m Niki D,
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Niki D is a renowned figure in the beauty and aesthetics industry, serving as the owner of Niki D Beauty Studio LLC. With over a decade of experience, she has gained immense recognition as a 2X award-winning artist, certified master trainer, and educator. Niki has been instrumental in creating and developing numerous courses in the beauty and aesthetics industry and is regarded as a subject matter expert.
Specializing in the latest techniques in Plasma Fibroblast, Lip Blush (Lip PMU), Nano Infusion Facial Therapy, and Semi-Permanent Foundation, Niki has garnered a reputation for being a pioneer in the field. As a certified master trainer and educator, she believes in providing individualized attention to students, ensuring they receive the necessary guidance and support to succeed.
Niki’s passion for education extends beyond the classroom as she aspires to inspire, support, mentor, and share her knowledge with women from all walks of life. With a personal focus on assisting marginalized women, women of color, and women with social and economic challenges, she aims to help them create a better life for themselves and their families.
Niki’s motto, “Let’s create your future together,” reflects her unwavering commitment to her students and clients.
Niki D’s dedication and expertise have earned her recognition as “California’s Leading Plasma Fibroblast Trainer” by Markets Herald magazine.
Niki D Beauty Studio® is a registered trademark with the USPTO, solidifying her position as a leader in the beauty and aesthetics industry.
Her dedication, passion, and unwavering commitment to excellence have made her one of the most sought-after beauty and aesthetics experts in the industry.