Updated: Apr 14, 2022
How to Make a Lasting Impression with Your Clients
When you work with clients, you want them to walk away from you feeling like a million dollars. You want them to finish their treatment and book another one right away. Leaving a lasting impression is the best way to build your client list and grow your business.
As a beauty industry specialist and trainer, I’m passionate about teaching my students how to grow and scale their businesses. Customer service should be at the heart of everything you do. Curating a good relationship with your customers will earn you their loyalty in return. They’ll not only return to you, but they will also be recommending your services to their friends and family.
I’m sharing the customer service tips you should know to make a lasting impression with your clients.
1. Offer personalized consultations
When a client comes to you, they might not know what they want or be familiar with your services. A personalized consultation is the best way to start building your relationship with clients.
Whether they’re in for a plasma fibroblast treatment or a lip blushing treatment, you want to give them a 1-on-1 consultation. These consultations are also great for returning customers. It shows your clients that you care and that they’re more than just an appointment for you.
2. Build a relationship with every client
For most customers, their beauty appointments are a form of self-care. As an specialist, you may find yourself becoming a de-facto therapist for your clients. Communication is the most important part of customer service. You want to take an interest in your clients.
Start by asking them about your day or choose ‘soft topics’ like upcoming vacations, holidays, or the latest trends. You’ll build a relationship with your clients in no time.
3. Use high-quality products
Your customers go to you because they want a professional treatment. Part of that includes using high-quality products. Your clients are more likely to come back when you offer them a luxury experience. Part of that curated experience is using the best available products for every treatment.
4. Go the extra mile
Customer service is all about going the extra mile. Add little extras to your service, whether it’s offering product samples or having drinks available for your customers. Going the extra mile will win you serious brownie points with your clients.
5. Make bookings easy
The first impression your clients make is about your booking system. You want to make it as easy and streamlined as possible. While most customers will call you or reach out to you on social media, consider adding a booking system to your website or platform. Potential customers will quickly change their minds if they have to jump through hoops to get an appointment.
I hope these tips help you create a lasting impression that builds a community of clients to grow and scale your business. Creating your business happens one step at a time. My training courses are here to give you the skills, experience, and knowledge to take your business to the next level.
Niki D Beauty Studio
Plasma Fibroblast Training
Lip Blush Training